Aug 28, 2009
Meetup recap: Dell: How to make Social Media work for your business.
I was busy for the last month or so working on the production of a book launch party for Shel Israel’s book “Twitterville”.
One day - about 10 days prior to the event, checking all the confirmed attendees.. something clicked in my mind - there are so many very smart, exciting people flying in from all over the state and I should really try to get some of them to speak at one of my events.
The immediate first choice was to approach the team from Dell. I knew how well Dell was utilizing social media channels - they even were able to tie the use of those channels to the real life $$$.
Luckily for me, Richard and Lionel were staying in Bay Area for another day or so after the #tBASH and agreed to present! I was so happy!
What made me even happier was the feedback that was left after the event by attendees:
“ Great speakers. Good insight from their experience with social media. ”
“ Truly one of the most insightful presentations yet. Richard Binhammer and Lionel Menchaca are clearly writing the book on how a large company should/could utilize social media to identify issues, defuse complaints, generate ideas from the user base and regain status for a brand. They have gone further than many in developing the metrics and ROI for social media, and in creating collaboration and referral processes that engage other teams in the company. Thanks again to Tatyana for offering great food for thought and, as usual, for the palate. ”
“ Outstanding Meetup … These events just keep getting better. Enjoyed learning from front-liners Richard and Lionel exactly how Dell is making it happen and the processes they follow to ensure success. Two hours went by far too quickly. ”
“ Lionel and Richard provided great hands-on, practical social media experience, and were great presenters. Highly recommend! ”
Do I need to add anything else?!
Video [first hour] from the event:
