(Pics) Are Retailers Ready For The FourSquare Backlash? - PSFK
Written by (author unknown) on Mar 11, 2010 10:40 am
Customers are checking in at locations are being pinged critical reviews.
Social CRM: Social CRM; let’s not dilute the term to death
Written by (author unknown) on Mar 10, 2010 08:47 pm
As the domain name for this blog indicates I have thought about the possibilities for Social Media + CRM for quite a long time now; and nobody is more pleased than I am about the fact that “Social CRM” has finally come to be a mainstream term.. however, the fact is that “mainstream term” does not necessarily imply a well understood or agreed upon term; the last couple months I have come across stated or implied definitions of Social CRM that make me react in ways that range from excitement to amusement to disgust. Because of that I have decided to write this post to express my opinion of what Social CRM is; here it goes..
Social CRM, Communities and Customer Segmentation « Wim Rampen's Blog
Written by (author unknown) on Mar 10, 2010 08:28 pm
Communities, in respect to Social CRM, are mostly discussed in relation to business functions (like Customer support communities). Communities are about people though, because that is what they consist of. Business functions is what a business needs or wants and is therefor a typical inside-out way of looking at communities. I believe it is of vital importance, if you want to be successful in Social CRM, Social Business or Business in general for that matter, that Communities in fact are people who share a certain passion, relationship, interest, need or whatever it is that bonds this group of people, through stronger and/or weaker ties.