Social CRM News for 03/11/2010

Mar 11, 2010

Social CRM News (Pics) Are Retailers Ready For The FourSquare Backlash? - PSFK Social CRM: Social CRM; let’s not dilute the term to death Social CRM, Communities and Customer Segmentation « Wim Rampen's Blog
(Pics) Are Retailers Ready For The FourSquare Backlash? - PSFK Written by (author unknown) on Mar 11, 2010 10:40 am Customers are checking in at locations are being pinged critical reviews. Share this story: Social CRM: Social CRM; let’s not dilute the term to death Written by (author unknown) on Mar 10, 2010 08:47 pm As the domain name for this blog indicates I have thought about the possibilities for Social Media + CRM for quite a long time now; and nobody is more pleased than I am about the fact that “Social CRM” has finally come to be a mainstream term.. however, the fact is that “mainstream term” does not necessarily imply a well understood or agreed upon term; the last couple months I have come across stated or implied definitions of Social CRM that make me react in ways that range from excitement to amusement to disgust. Because of that I have decided to write this post to express my opinion of what Social CRM is; here it goes.. Share this story: Social CRM, Communities and Customer Segmentation « Wim Rampen's Blog Written by (author unknown) on Mar 10, 2010 08:28 pm Communities, in respect to Social CRM, are mostly discussed in relation to business functions (like Customer support communities). Communities are about people though, because that is what they consist of. Business functions is what a business needs or wants and is therefor a typical inside-out way of looking at communities. I believe it is of vital importance, if you want to be successful in Social CRM, Social Business or Business in general for that matter, that Communities in fact are people who share a certain passion, relationship, interest, need or whatever it is that bonds this group of people, through stronger and/or weaker ties. Share this story:
View email in browser \| Unsubscribe \| Update your profile \| Forward to a friend
Share this email:
Copyright (C) 2010 Social CRM World All rights reserved. Stay up to date with the latest news in Social Business space: Social CRM, Enterprise 2.0. Social CRM World 101 First Street Suite 264 Los Altos, CA 94022 Add us to your address book