I will be posting a video from this event in a few weeks. POSTED!
Some key points from this talk:
- train people in your company on how to use social media and allow them to blog, tweet, etc. once they finish the class;
- apply 80/20 rule when tweet;
- cross-reference all social media channels your company uses;
- read “Groundswell” !
- understand well your target market - what social media channels they use and how and then develop your strategies;
- if you decide to use social media/strategy consultants use the ones with enterprise experiences if you are with the enterprise!
A few weeks ago I found out that Esther Dyson - the woman I admire so much - will be in California for a few days. Almost right after her extended stay in Star City and Baikonur! Where she was getting training to become a cosmonaut!
And now I am happy to report that Esther will be available to answer your questions at the upcoming CIO/IT Executives meetup on April 7 in Mountain View. We are asking attendees to submit your questions in the comments area below if at all possible so that we can keep track of them.
We are planning number of special things that will make this evening very special for you and for Esther! - but shh - it’s a secret!
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