Bay Area CIO/IT Executives Meetups: Blog

I am finally catching up on uploading videos from our past meetups. That was my 2010 resolution!

If you remember on October 13 our guest speaker was an incredibly talented Amber Naslund from Radian6.

Amber Naslund

Amber is a social media and marketing crackerjack and the Director of Community for Radian6, where she’s responsible for client engagement, community building, and helping companies tap the potential of online reputation management, customer engagement, and social media monitoring. She’s spent the last decade or so raising funds, building brands for companies of all sizes, and messing with all things online.

Here is a brief synopsis of her presentation:

It seems that Social Media is the latest darling of corporations. Wherever you turn, a new Twitter or Community is popping up, or a Facebook page is being deployed. The speed at which is all being released leaves almost no time for the important work of strategy and measurement. The end result is either unsatisfied expectations due to poor or no measurement, or utter confusion as to what metrics are important and how to track them.
A new breed of measurement and analytics solutions has come up in the market. Known as Social Media Monitors, they track all the relevant information for a brand, and display in very powerful, interactive dashboards and reports that also allows for integration into the corporate data warehouse for end-to-end tracking of the Social Media metrics.
Radian6 is the de-facto market leader in this new market, and the one that has built-in integrations with a large number of vendors that provide enterprise applications and social software. In this fast-paced, very informative panel they will answer the following questions:
* what is the difference between a social media metric and a regular one?
*why do you have to measure and justify a social media deployment?
* how can you track an end-to-end process with social components?
* what are you going to do with the data you collect?

Her presentation:

Event Summary

by Karen Kay

Date:  December 1, 200

Dr. Mark Drapeau is a biological scientist, government and private-sector consultant, and prolific writer on science, technology, innovation, government, and society. He is currently an adjunct faculty member in the School of Media and Public Affairs at The George Washington University in Washington, D.C

Dr Drapreau was brought to D.C. as a Fellow and worked inside the Defense Department in the National War College focused on Center for Technology and Big Trends around security for the nation.

As part of his research he explored several social media conferences and one that stood out was the Ogilvy Event that was hosted by Mashable.  Several ideas arose from this conference:

-          Was wondering why the government did not do this.

-          Kept attending more Web 2.0 events and created a road map including how USDA and CIA are using networks.

-          Obama election made this topic cause a wildfire of ideas.

-          Left the government world.

Social networking is a good thing

Not always obvious where it will lead, but it will become obvious later.  If the government uses it, should it be social networking or collaborative networking - less fun - more business. It’s controversial in the government arena and probably being fought in big companies.

Attending the SuperNova conference this week and one session he highlighted was with Anil Dash.

Anil Dash, Expertlabs is starting to hook up decision makers with people who need ideas - crowd sourcing .  Dash’s current role is directing Expert Labs, a non-profit, independent group with a mandate to help policy makers in the U.S. Federal Government utilize the expertise of their fellow citizens (from Wikipedia)

Dr. Mark encouraged us to checkout Web 2.0 Conference and learn how we can help our country without being part of the government.   This includes how to connect the disparate communities with the policy makers.

Advertising your ignorance - is a strong move

Some companies are advertising their need for input from the community and are using this knowledge to make better products.  One example is DARPA.  They have presented a challenge for someone to design a car that can drive through the dessert for xx days.

On Saturday, December 5th, 2009 at 10:00am EST, DARPA will launch ten 8-foot red balloons across the United States. If the “I Spy A Red Balloon” team is the first to submit the locations of the 10 balloons, the $40,000 prize will be donated to the American Red Cross (copied from Karen Kay’s Facebook on I Spy Red Balloon).

Word of Mouth

NASA Mars Rover is an example of using social media to get your community involved.  It became a Social billboard.

Communities and networks are great so that you can filter a lot of ideas. This is not the only thing you should have going - still stay in touch with CNN and local newspaper.

The power of the social networks is at the edges of new ideas.  One example is that the Navy does not necessarily employ the entire workforce of the brightest scientist, but they are resourceful in that they have figured out a way to share and expand their knowledge beyond their internal community.  They are doing this through social networking vehicles.

Social networking can lead to more involvement from the community with the government.

If you want something changed in the government - you need to fight the battle for a long time.  You need to have better reasons and connections and keep going.

Customers.. How to deal with them? Especially now - they come and comment on your products and services everywhere! And… ask service/support questions - EVERYWHERE:  on Twitter, Facebook, their own blogs, etc.. Is it possible for companies to provide reasonable support at a reasonable cost across all these new (and old) channels?

These and many other questions were discussed at a meetup for Silicon Valley executives this week.

Panel discussions were moderated by Esteban Kolsky - the Founder and Principal of ThinkJar LLC, a research and consulting organization focused on multi-channel Experience Management.

Our panelists were:

Kira Wampler, Online Engagement Leader, Small Business Group, Intuit

From the beginning of her career, Kira Wampler has been passionately dedicated to customers. She had to given that her first job out of college was co-founder and president of her own company. She learned quickly that if you don’t serve your customers, you don’t eat! Nearly fifteen years later, Kira continues to bring her passion for customers to life at Intuit by driving community, social media and online engagement efforts that small business owners succeed. Prior to her current role, Kira helped launch Intuit’s community for budding entrepreneurs and developed Intuit’s Small Business Group’s policies, strategy and testing efforts around Word of Mouth Marketing. Kira received her MBA from Duke University’s Fuqua School of Business and can be found on the social web on Twitter @kirasw.

Waladeen Norwood, Program Manger, Social Media, Consumer Support Organization

Waladeen Norwood recently joined HP in the Global Unassisted Support Organization as a Social Media Program Manger working on developing strategies for supporting consumers over new social media platforms, such as Facebook and Twitter. Before joining HP, Waladeen consulted for Broadjam.com, one of the largest Web 2.0 online communities for independent musicians. While completing his graduate studies, he helped Broadjam.com develop strategies to grow its song metadata business using wiki crowdsourcing methods.

Natalie Petouhoff, Senior Senior Analyst, Customer Service at Forrester Research

Natalie serves Business Process & Applications professionals, Customer Experience professionals, customer service and social media professionals as part of the business and process applications group at Forrester. As a leading expert, she is often quoted in the press and on television on how the top companies provide great experiences and retain loyal customers. She reviews customer service vendors and provides leaders with guidance on how to integrate social media applications and platforms into the contact center and the customer experience. Her research on customer service best practices via the FastForward Innovation Framework includes six areas around people, process, and technology, as well as integrating organizational change management as part of an initiative to reduce risk and ensure higher ROI for the investment. In addition, Natalie’s model on the ROI of social media is helping companies justify this as part of their enterprise technology and customer experience strategy.

Natalie has more than 20 years of leadership experience in management consulting and systems integration firms, including PricewaterhouseCoopers Consulting, Hitachi Consulting, and BenchmarkPortal. Her years of practical experience in industry were gained at companies like General Electric, Sony Pictures, General Motors, and Hughes Electronics. Natalie is also the author of four books:

•Reinventing Your Contact Center: Managers Guide To Managing Multi-Channel Contact Centers
•Integrating Your People with Process and CRM Technology: Change Management That Provides An ROI
•CRM: The Bottom Line to Optimizing Your ROI
•Recruiting and Retaining Call Center Employees
Natalie’s articles appear in BusinessWeek, CRM Magazine, Customer Interactions Solutions, CustomerThink.com, Fast Company, The New York Times, and Peppers and Rogers 1-to-1 Magazine.

As accomplished public speaker, Natalie is a keynote speaker at events including, Destination CRM Evolution Conference, ICMI Conference, Call Center 2.0, Shared Insights Self-Service Conference, SOCAP, and Pepperdine’s Business Forum.

Here is a video recording of the first hour of this panel:

This is just an example on how Google Wave could be used for pre, during and after event. And also gives you a feel on how Google Wave functions within a blog.

We have very good discussions on event management wave best practices within this wave.

Your comments/suggestions are greatly appreciated!

Tatyana (@glfceo)

First “all female” Panel bringing together the best of Government 2.0, Social Media and the Intersection with Non Profits.

Showcasing how “smart deployment’ and adoption of new tools are already revolutionizing how these three areas function individually, and how new tools allow cross integration like never before.

What success stories are in place now?

How can the marrying of technology, Government and Non Profits help to bring a better and more secure society?

Moderator: Alan W. Silberberg
Alan is the Co-Founder and CEO of the Political and Social Advocacy website, You2Gov.org. You2Gov created an innovative and ground breaking Government 2.0 platform that connects regular people to their Elected Officials at the White House, Congress, All 50 Legislatures and State Capitols. The platform is also a private label social network that marries four major technologies into one completely customizable platform, Advocacy, Social Networking, CRM and CMS. You2Gov currently serves clients in the Federal Government, Private Companies and Several State Governments in the US. Alan is a frequent speaker on Government 2.0 issues surrounding development and implementation of innovative and trans-formative technologies. He was a panelist at the Open Government and Innovations Conference, and Sponsor and Speaker at CongressCamp among others.
Panelists:
Beth Kanter
Beth is the author of Beth’s Blog: How Nonprofits Can Use Social Media (http://beth.typepad.c…, one of the longest running and most popular blogs for nonprofits. A frequent contributor to many nonprofit technology web sites,blogs, and magazines, Beth has authored chapters in several books, including “Managing Technology to Meet Your Mission: A Strategic Guide for Nonprofit Leaders,” edited by NTEN both published in 2009. A much in demand speaker and trainer, she was the keynote speaker for the Cambodian Bloggers Conference in Phnom Penh, The Connecting Up Conference in Brisbane, Australia, Minnesota Council on Nonprofits, Making Media Conference in Chicago and others. She has presented about nonprofits and social media at some of the leading social media industry conferences including O’Reilly’s Graphing Social Patterns, Gnomedex, SWSX, Blogher, and Podcamp. She is curating NTEN’s “We Are Media: Nonprofit Social Media Starter Kit,” an online community of people from nonprofits who are interested in learning and teaching about how social media strategies and tools can enable nonprofit organizations to create, compile, and distribute their stories and change the world. In 2009, she was named by Fast Company Magazine as one of the most influential women in technology and one of Business Week’s “Voices of Innovation for Social Media.” She is the 2009 Visting Scholar for Social Media and Nonprofits for the Packard Foundation. Her book, The Networked Nonprofit, co-authored with Allison Fine, will be published by Wiley in 2010.

Gwyneth Galbraith
Opportunity Fund is one of the largest microlenders in California. Previously, she was a strategic development consultant focused on major gifts fundraising, strategic planning, communications, and financial analysis for a variety of nonprofits, including Opportunity Fund, The Rockridge Institute, and the Arthur Ross Gallery. Gwyneth spent five years as a development director at the University of California, Berkeley, and has also worked at the University of Chicago and The New Yorker magazine. Gwyneth holds a BA from the University of Pennsylvania and an MBA from UC Berkeley. She serves on the Advisory Board for the Center for Nonprofit and Public Leadership at the Haas School of Business at UC Berkeley.

Since its founding in 1995, Opportunity Fund has originated $9.8 million in loans to small businesses and has invested more than $130 million into needy communities in the San Francisco Bay Area. Opportunity Fund’s leadership team has received the Skoll Award for Innovation in Silicon Valley, the Wachovia Impact award, the James Irvine Foundation Leadership Award and the SBA Financial Services Advocate of the Year. In addition to the Small Business Loan Program, Opportunity Fund operates one of the largest matched-savings account programs in the country and is a leader in providing innovative financing to community real estate projects in the Bay Area.

Debra Bowen
A pioneer in open government reform, election integrity, and personal privacy rights, Debra Bowen became only the sixth woman in California history elected to a statewide constitutional office when she was elected as Secretary of State in November 2006.

As the chief elections officer for the largest state in the nation, Secretary Bowen is responsible for overseeing state and federal elections, a role that also requires her to test and certify the voting equipment used in California. Her goal is to ensure that voting machines certified for use in Californians elections are secure, accurate, reliable, and accessible, and every voter’s ballot is counted exactly as it was cast. In her first year in office, Secretary Bowen commissioned an independent, top-to-bottom review of voting technology, as well as a comprehensive review of the state’s decades-old election auditing standards. Following the top-to-bottom review, Bowen strictly limited the use of direct recording electronic voting machines, and imposed significant security and auditing requirements on systems used in California elections. Secretary Bowen was recognized for her national leadership in election integrity with the 2008 John F. Kennedy Profile in Courage AwardTM, the nation’s most prestigious honor for elected public servants who choose principles over partisanship.

“ Great speaker, great innovative (and innovation sparking) product within Intuit and good discussion. ”

“ Great topic — very useful to organizations. Intuit is leading the way. The speaker Tad Milbourn was very polished, very good at leading group discussion regarding his new product to manage innovation, Brainstorm. I was impressed from start to finish. Look forward to learning more new things at the next CIO meetup. Thanks, Tatyana! - marymac ”

“ Tad gave a great perspective on tools, culture, & collaboration, and how the Brainstorm tool fits in. Excellent use cases and discussion of overall vision. I’ll have a blog post out on this by the end of the week: TerriGriffith.com/blog ”

You can read more about this talk here.

I was busy for the last month or so working on the production of a book launch party for Shel Israel’s book “Twitterville”.

One day - about 10 days prior to the event, checking all the confirmed attendees.. something clicked in my mind - there are so many very smart, exciting people flying in from all over the state and I should really try to get some of them to speak at one of my events.

The immediate first choice was to approach the team from Dell. I knew how well Dell was utilizing social media channels - they even were able to tie the use of those channels to the real life $$$.

Luckily for me, Richard and Lionel were staying in Bay Area for another day or so after the #tBASH and agreed to present! I was so happy!

What made me even happier was the feedback that was left after the event by attendees:

“ Great speakers. Good insight from their experience with social media. ”

“ Truly one of the most insightful presentations yet. Richard Binhammer and Lionel Menchaca are clearly writing the book on how a large company should/could utilize social media to identify issues, defuse complaints, generate ideas from the user base and regain status for a brand. They have gone further than many in developing the metrics and ROI for social media, and in creating collaboration and referral processes that engage other teams in the company. Thanks again to Tatyana for offering great food for thought and, as usual, for the palate. ”

“ Outstanding Meetup … These events just keep getting better. Enjoyed learning from front-liners Richard and Lionel exactly how Dell is making it happen and the processes they follow to ensure success. Two hours went by far too quickly. ”

“ Lionel and Richard provided great hands-on, practical social media experience, and were great presenters. Highly recommend! ”

Do I need to add anything else?!

Video [first hour] from the event:

I am slightly behind on posting videos from meetups - but they are coming!

This was an amazing panel - and I am happy to post materials from this event.
Join us on LinkedIn and Facebook!

Let me know if you are interested in sponsoring these events or have recommendations for the future events: topics/speakers.

Tatyana

Our presenter: Marc A. Smith, Chief Social Scientist, Telligent Systems did an amazingly insightful talk about different tools, techniques that could be used to measure social media activities of people.

Marc Smith

Here is the feedback that has been posted by some of the attendees:

Our next meetup will present a panel of distinguished speakers from CISCO, HP, Intel and Sun, They will talk about Twitter, how it is used, what worked, what didn’t…

Use the comment option on this post to ask YOUR question to this panel!

Speakers:
LaSandra Brill, Manager, Web & Social Media Marketing at Cisco
Tony (Frosty) Welch, Social Media Strategist for HP’s Personal Systems Group
Michael Brito, Social Media Strategist at Intel
Sumaya Kazi, Senior Social Media Manager, Global Communications Division at Sun Microsystems

For registration and more information click HERE.